Brand StatementOur brand philosophy
A diamond worthy of your special proposal.
Natural diamonds and laboratory-grown diamonds.
We believe in clearly explaining their origins so you can make an informed choice.
Our current retailer is MUQBEL in Chatan, Okinawa.
That moment. That place. The happiness of having shared your love.
You want to give something truly special to the person who means the most to you.
An engagement ring holds so many feelings, making it one of life’s most meaningful gifts.
Within the bridal jewellery industry, PROPOSE DIAMOND aims to prevent
the circulation of undisclosed diamond simulants (1), conflict diamonds (2), and
previously owned jewellery sold without the customer’s knowledge (3).
We are committed to helping eliminate these practices.
For everyone planning a wedding or a proposal,
we work toward a bridal jewellery market in which you can shop with confidence.
In cooperation with relevant institutions, organisations and businesses,
we establish our own product handling standards and actively pursue this commitment.
Bridal jewellery marks a once-in-a-lifetime occasion.
Our belief is that the memory of choosing your jewellery
should remain precious ten or twenty years later,
as a lasting symbol of the bond you share throughout your marriage.
- 1Diamond simulants, such as cubic zirconia and moissanite, are different materials that resemble diamonds. Laboratory-grown (synthetic) diamonds have essentially the same composition and crystal structure as natural diamonds and are not simulants.
- 2Here, conflict diamonds refers to rough diamonds from areas affected by civil conflict whose proceeds help finance that conflict.
- 3Undisclosed resale means selling previously owned bridal jewellery or diamonds to another customer without revealing that they have been used.